The five-year agreement, which begins for The Championships 2019, demonstrates the mutual opportunity presented when two brands come together to grow their presence in key developing markets. OPPO will use the strength of the Wimbledon brand to grow its presence across the UK and Europe, and demonstrates the determination of a long-term investment in the market. AELTC will benefit from OPPO’s considerable brand strength to grow the reach of Wimbledon in markets that OPPO covers, particularly China.
A central part of the partnership, in line with Wimbledon’s motto of “In Pursuit of Greatness” and OPPO’s commitment to product innovation and design, will be the use of OPPO’s smartphone technology at The Championships. OPPO’s flagship smartphones, the Find X, and newer model, the Reno, will be used to bring to life the beauty of Wimbledon while also providing a great vehicle for OPPO’s new brand strategy for more unified and in-depth communication with consumers on a global scale. To showcase to the collaboration, some of the best photos taken on OPPO smartphones will be selected for inclusion in an OPPO Wimbledon photo gallery. An OPPO Breakthrough Award will also be presented by OPPO to honour young players who make major breakthroughs competing at Wimbledon.
Brian Shen, Vice President, OPPO, commented: “We are thrilled to announce we are the first Asian partner of The Championships, Wimbledon. The Championships have a strong synergy with our brand values of prioritizing innovation and design in our products. We are confident this partnership will further strengthen our expansion plans across the European marketplace and in turn our communication globally.”